Opinion by Rosa Pedrosa, Board Member at INCENTEA
The new balance of the organizations of the future
Technology entered companies for the sake of efficiency. It promised faster processes, lower costs and higher productivity, but it ended up bringing about a deeper change than expected, because it forced organizations to look at people differently.
For far too long, Human Resources was stuck in a bureaucratic mindset. Contracts, salaries, vacations, procedures. A necessary function, but rarely seen as decisive for a company’s future. Digital transformation changed all that and showed that when technology takes care of operations, time and resources are freed up for what sets an organization apart. People.
Today, companies compete for talent with the same intensity with which they once competed for customers. And they have realized that hiring is not enough. You have to create the conditions for people to want to stay, grow and feel they are part of something. That has become a strategic issue.
Fail-proof companies.
The future is not found. It is created.
