INCENTEA enters a new phase of growth, marked by the renewal of its identity and by international expansion.
INCENTEA is in a phase of strong consolidation and expansion. Present in eight markets with a total of 2,000 active customers (1,500 in Portugal), the Portuguese consulting and technology group is unveiling a new brand and signature – “Technology for People” – reflecting its commitment to more humanized communication and a unique identity on an international scale. The rebranding comes at a time when the company is strengthening its presence in Spain and setting ambitious goals: doubling its revenue by 2028, reaching 50 million euros.
In an interview with Marketeer, João Antunes, Board Member of INCENTEA, explains the new positioning.
INCENTEA has grown steadily and is now a multinational consulting and technology company present in eight markets. You are unveiling a new brand and signature. Did this international expansion influence the rebranding?
INCENTEA has been strengthening its presence in international markets. About a year and a half ago, that growth coincided with Cegid’s strong push, when it acquired Primavera Software and, more recently, PHC Software. Even before those acquisitions, we were already working with two vendors – Sage and Microsoft. With Cegid’s arrival and the purchase of Primavera Software and several technology companies in Spain, we stepped up our strategy in that country, which became the main focus of our internationalization.
We expect Spain to become our main market outside Portugal. For now, our strongest foreign market remains Angola.
Read the full article at Marketeer
Electronic Invoicing in Angola: prepare your company for 2027.
INCENTEA at the Cegid Partner Summit 2026.
