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A.J.Maias, S.A.

Sage ERP X3 Implementation

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A.J.Maias, S.A.

Implementation of
Sage ERP X3

A.J.Maias, S.A., the third-largest bicycle manufacturer in Europe, implemented Sage ERP X3 with the support of inCentea Wide to optimize traceability and production management, aligning with industry requirements and improving operational efficiency.

About A.J.Maias, S.A.
Sector: Bicycle industry
Painting Capacity: 500 frames/hour
Assembly: 2,000 bicycles/day
Covered area: More than 10,000 m²
Employees: Approximately 180


With more than 10,000 m² of industrial area and a team of about 180 employees, the company stands out for its flexibility, technical know-how and its ability to respond quickly to the demands of a constantly evolving market.

Its production capacity is impressive: 500 frames painted per hour and 2,000 bicycles assembled per day, reflecting a highly complex operation with demanding technological requirements.

The Challenge
With growing production and a diversity of orders, A.J.Maias faced critical challenges related to operational management, logistics and product traceability.
The previous management model no longer kept pace with the scalability required to ensure full control over the production cycle.

Complex logistics: need to manage an intense and diverse flow of materials and components.


Mandatory traceability:
customers’ requirement to know the origin and journey of each bicycle component.

System unification: need to integrate scattered processes into a single, centralized system.

Shop floor management: lack of real-time visibility of ope

”The relationship with the INCENTEA team has been fantastic, communication is very easy and can be done in a simple and open way, which leads us to faster results.

Rui Tavares, Diretor Geral da A.J.Maias

Results and Benefits

The implementation of Sage ERP X3 marked a turning point in A.J.Maias’s digital transformation, translating into significant gains in efficiency, traceability and operational agility.

Production Optimization and Control

  • Complete Traceability: from the moment of order to final delivery, each bicycle and component is fully traceable.

  • Real-Time Data Capture: monitoring of shop floor, machine, time, consumption and team performance.

  • Intelligent Stock Management: strict inventory control and loss reduction.

  • Efficient Communication: integration between departments, eliminating redundancies and information gaps.

Agility and Scalability

  • Optimized Production Flows: faster processes that adapt to market variations.

  • Greater Responsiveness: ERP ready to keep pace with the company’s growth and evolution.

  • Solid foundation for Industry 4.0: full digital integration, ready for future expansion.

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