{"id":5784,"date":"2026-06-30T09:39:30","date_gmt":"2026-06-30T09:39:30","guid":{"rendered":"https:\/\/incentea.com\/pt\/?p=5784"},"modified":"2026-06-30T14:32:37","modified_gmt":"2026-06-30T14:32:37","slug":"a-resiliencia-nao-se-improvisa-constroi-se-com-inovacao","status":"publish","type":"post","link":"https:\/\/incentea.com\/pt\/a-resiliencia-nao-se-improvisa-constroi-se-com-inovacao\/","title":{"rendered":"A Resili\u00eancia n\u00e3o se improvisa. Constr\u00f3i-se com Inova\u00e7\u00e3o."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”5785″ image_size=”large” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”20px” box_shadow=”none” image_loading=”default”][vc_column_text css=”” text_direction=”default”]\n

Artigo publicado no Jornal de Leiria a 26 de Maio de 2026<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

A resili\u00eancia empresarial ganhou uma nova relev\u00e2ncia nos \u00faltimos anos, e na nossa regi\u00e3o, particularmente, nos \u00faltimos meses.<\/strong><\/h3>\n

Mas importa sublinhar: n\u00e3o nasce na crise. Constr\u00f3i-se antes, e a inova\u00e7\u00e3o \u00e9 o seu principal alicerce.<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Durante anos, muitas organiza\u00e7\u00f5es trataram a inova\u00e7\u00e3o como um conjunto de iniciativas isoladas, frequentemente associadas \u00e0 ado\u00e7\u00e3o de tecnologia. No entanto, inovar n\u00e3o \u00e9 apenas introduzir ferramentas \u2014 \u00e9 desenvolver uma capacidade cont\u00ednua de adapta\u00e7\u00e3o.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Durante anos, muitas organiza\u00e7\u00f5es trataram a inova\u00e7\u00e3o como um conjunto de iniciativas isoladas, frequentemente associadas \u00e0 ado\u00e7\u00e3o de tecnologia. No entanto, inovar n\u00e3o \u00e9 apenas introduzir ferramentas \u2014 \u00e9 desenvolver uma capacidade cont\u00ednua de adapta\u00e7\u00e3o.<\/p>\n

Na pr\u00e1tica, a inova\u00e7\u00e3o torna as organiza\u00e7\u00f5es mais resilientes porque refor\u00e7a tr\u00eas dimens\u00f5es cr\u00edticas. Antes da crise, prepara: processos mais eficientes, melhor informa\u00e7\u00e3o e menor depend\u00eancia de fatores cr\u00edticos. Durante a crise, responde: acelera decis\u00f5es, distribui responsabilidade e reduz impacto operacional. Depois da crise, evolui: incorpora aprendizagens e transforma fragilidades em oportunidades.<\/p>\n

Mas h\u00e1 um ponto essencial: a inova\u00e7\u00e3o s\u00f3 gera valor quando est\u00e1 integrada na estrat\u00e9gia e \u00e9 efetivamente adotada pelas pessoas. N\u00e3o \u00e9 um fim em si mesma \u2014 \u00e9 um meio para melhorar decis\u00f5es, simplificar opera\u00e7\u00f5es e criar valor sustent\u00e1vel.<\/p>\n

Num contexto como o que vivemos, a diferen\u00e7a n\u00e3o est\u00e1 apenas na capacidade de resistir, mas na capacidade de evoluir. As organiza\u00e7\u00f5es mais resilientes s\u00e3o, tendencialmente, aquelas que melhor inovam \u2014 de forma consistente, alinhada e com prop\u00f3sito.<\/p>\n

O contexto europeu atual, marcado por mudan\u00e7as aceleradas e maior press\u00e3o competitiva global, refor\u00e7a a import\u00e2ncia da inova\u00e7\u00e3o como fator cr\u00edtico para afirmar capacidade, posicionamento e relev\u00e2ncia face aos outros blocos econ\u00f3micos.<\/p>\n

Na nossa regi\u00e3o, esta reflex\u00e3o \u00e9 igualmente relevante. Comprovou-se que as empresas que lideram, n\u00e3o s\u00e3o as empresas que melhor \u201caguentam\u201d, mas s\u00e3o as que melhor se preparam.<\/p>\n

No final, a inova\u00e7\u00e3o n\u00e3o evita tempestades. Mas permite atravess\u00e1-las com maior prepara\u00e7\u00e3o, clareza e margem de manobra.<\/p>\n

Miguel Lopes<\/strong><\/span>
\nDirector Strategy & Innovation INCENTEA[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]\n

Tamb\u00e9m poder\u00e1 ter interesse<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”250″ offset=”vc_col-xs-12″][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#FFFFFF” icon_family=”none” el_class=”button-blue-bullet” text=”Ver mais” url=”\/pt\/noticias”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” constrain_group_2=”yes” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_post_grid post_type=”post” blog_category=”pessoas” blog_starting_category=”all” order=”DESC” orderby=”date” pagination=”none” columns=”3″ columns_tablet=”default” columns_phone=”default” grid_item_spacing=”25px” grid_item_height=”30vh” 3_col_masonry_layout=”default” image_size=”medium” image_loading=”default” animation=”none” animation_stagger=”90″ animation_easing=”default” heading_tag=”default” heading_tag_render=”default” display_categories=”yes” category_functionality=”static” category_position=”overlaid” category_style=”underline” category_display=”default” display_date=”yes” additional_meta_size=”default” custom_fields_location=”after_post_meta” grid_style=”content_under_image” card_design=”yes” card_bg_color=”#F5F5F5″ content_under_image_text_align=”left” text_color=”light” hover_effect=”animated_underline” border_radius=”20px” display_type=”grid” posts_per_page=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”…<\/p>\n","protected":false},"author":4,"featured_media":5785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22,32],"tags":[],"class_list":{"0":"post-5784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comunicado-de-imprensa","8":"category-noticias"},"yoast_head":"\nTecnologia: A for\u00e7a motriz dos Recursos Humanos.<\/title>\n<meta name=\"description\" content=\"A resili\u00eancia empresarial ganhou uma nova relev\u00e2ncia nos \u00faltimos anos, e na nossa regi\u00e3o, particularmente, nos \u00faltimos meses. 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