{"id":5356,"date":"2026-06-01T16:18:26","date_gmt":"2026-06-01T16:18:26","guid":{"rendered":"https:\/\/incentea.com\/pt\/?p=5356"},"modified":"2026-06-01T16:25:12","modified_gmt":"2026-06-01T16:25:12","slug":"ia-e-o-futuro-da-gestao-financeira","status":"publish","type":"post","link":"https:\/\/incentea.com\/pt\/ia-e-o-futuro-da-gestao-financeira\/","title":{"rendered":"IA e o futuro da gest\u00e3o financeira marcam o Cegid on Tour."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” 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IA e o futuro da gest\u00e3o financeira marcam o Cegid on Tour nas Semanas da Economia de Braga 2026.<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]A INCENTEA marcou presen\u00e7a nas Semanas da Economia de Braga 2026, refor\u00e7ando o seu compromisso com a inova\u00e7\u00e3o e a transforma\u00e7\u00e3o digital atrav\u00e9s da participa\u00e7\u00e3o na Mostra Empresarial de Braga e da realiza\u00e7\u00e3o da confer\u00eancia Cegid On Tour: \u201cO Futuro do Departamento Financeiro com IA\u201d, que decorreu no dia 29 de maio, no Audit\u00f3rio do Business Center Ideia Atl\u00e2ntico, em Braga.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Promovida em conjunto com a InvestBraga, a AEMinho e a Cegid, a confer\u00eancia reuniu respons\u00e1veis financeiros, gestores e l\u00edderes empresariais para debater o impacto crescente da Intelig\u00eancia Artificial na gest\u00e3o financeira e o papel estrat\u00e9gico dos departamentos financeiros na transforma\u00e7\u00e3o das organiza\u00e7\u00f5es.<\/p>\n

A Confer\u00eancia teve in\u00edcio com a interven\u00e7\u00e3o de Carlos Vaz, Administrador da INCENTEA, que destacou o percurso de crescimento e expans\u00e3o estrat\u00e9gica da organiza\u00e7\u00e3o. Na sua apresenta\u00e7\u00e3o, evidenciou as recentes aquisi\u00e7\u00f5es realizadas no mercado angolano atrav\u00e9s da F3M<\/a>, bem como o refor\u00e7o da aposta nas \u00e1reas da produtividade e efici\u00eancia operacional com a entrada no capital da Kaizen Tech<\/a>.<\/p>\n

Dando in\u00edcio ao tema da Intelig\u00eancia Artificial, apresentou alguns dos principais indicadores que est\u00e3o a moldar a estrat\u00e9gia das organiza\u00e7\u00f5es a n\u00edvel global. Entre os dados partilhados, destacou-se o facto de 73% dos CEOs estarem a redirecionar or\u00e7amento para iniciativas de transforma\u00e7\u00e3o assentes em IA, prevendo-se que a afeta\u00e7\u00e3o de recursos para estas \u00e1reas seja duas vezes superior em 2026 face a 2025. Foi ainda referido que 94% dos CEOs pretendem continuar a investir em Intelig\u00eancia Artificial, independentemente dos retornos imediatos, refletindo a crescente convic\u00e7\u00e3o de que esta tecnologia ser\u00e1 determinante para a capacita\u00e7\u00e3o e sustentabilidade das empresas.<\/p>\n

Na interven\u00e7\u00e3o de Nuno Mota, Vice-Presidente da AEMinho, foi debatido o novo cen\u00e1rio do CFO, marcado pela crescente necessidade de adapta\u00e7\u00e3o a ambientes de neg\u00f3cio cada vez mais din\u00e2micos, orientados por dados e impulsionados pela transforma\u00e7\u00e3o digital. Abordou ainda o impacto crescente da Intelig\u00eancia Artificial na evolu\u00e7\u00e3o dos processos empresariais e financeiros, bem como os desafios e oportunidades que esta transforma\u00e7\u00e3o representa para a lideran\u00e7a financeira.<\/p>\n

Entre os dados apresentados, destacou-se a dimens\u00e3o global desta transforma\u00e7\u00e3o, com refer\u00eancia a um retorno m\u00e9dio sobre o investimento (ROI) de 3,7 em tr\u00eas anos para empresas que implementam solu\u00e7\u00f5es de IA na \u00e1rea financeira, bem como a uma redu\u00e7\u00e3o estimada entre 25% e 35% dos custos operacionais nos departamentos financeiros. Estes indicadores refor\u00e7am a tend\u00eancia da IA como fator estrat\u00e9gico na cria\u00e7\u00e3o de valor e competitividade empresarial at\u00e9 2030.<\/p>\n

Na componente tecnol\u00f3gica, apresentada por Eug\u00e9nio Veiga, da Cegid, foram demonstradas as mais recentes capacidades de Intelig\u00eancia Artificial aplicadas ao quotidiano dos CFOs, integradas nas solu\u00e7\u00f5es Cegid Pulse e ERP Cegid Evolution<\/a>.<\/p>\n

Entre os destaques estiveram os Smart Actions, agentes de IA incorporados no fluxo de trabalho di\u00e1rio, capazes de atuar, sugerir a\u00e7\u00f5es e emitir alertas de forma pro-ativa ou mediante solicita\u00e7\u00e3o do utilizador. Foram igualmente apresentadas as funcionalidades dos Smart Assistants, agentes conversacionais desenvolvidos para \u00e1reas como Finan\u00e7as, Vendas, Recursos Humanos ou Opera\u00e7\u00f5es, permitindo interagir com os dados da organiza\u00e7\u00e3o, gerar insights e apoiar os utilizadores na tomada de decis\u00e3o e ainda os Smart Reports, uma funcionalidade que permite obter, em poucos segundos, uma vis\u00e3o consistente e contextualizada sobre clientes ou fornecedores, facilitando a prepara\u00e7\u00e3o de reuni\u00f5es e decis\u00f5es mais r\u00e1pidas e informadas.<\/p>\n

A sess\u00e3o integrou ainda a mesa-redonda: \u201cO papel do CFO na era da IA\u201d, dedicada ao impacto da Intelig\u00eancia Artificial na forma como aprendemos, trabalhamos e interagimos com a tecnologia, com modera\u00e7\u00e3o de Rui Paup\u00e9rio, Director da INCENTEA e os oradores Paulo Pereira, Consulting Team Leader da INCENTEA, Eug\u00e9nio Veiga, Customer Transformation Manager na Cegid e o cliente convidado Jos\u00e9 Carvalho, CFO, do Grupo E Correia de Brito.<\/p>\n

O debate explorou as implica\u00e7\u00f5es da IA no contexto da aprendizagem e da aquisi\u00e7\u00e3o de conhecimento, alargando-se \u00e0 realidade empresarial, com foco na seguran\u00e7a de dados e na transforma\u00e7\u00e3o dos modelos de trabalho.[\/vc_column_text][nectar_single_testimonial testimonial_style=”small_modern” text_color=”#233DEC” color=”Accent-Color” quote=”A prepara\u00e7\u00e3o de uma empresa para integrar IA n\u00e3o depende necessariamente de grandes equipas t\u00e9cnicas, mas sim de uma boa defini\u00e7\u00e3o de prioridades e de processos.” name=”Paulo Pereira” subtitle=”Consulting Team Leader INCENTEA”][vc_column_text css=”” text_direction=”default”]Nesta sequ\u00eancia Jos\u00e9 Carvalho partilhou a experi\u00eancia do Grupo ECB e refor\u00e7ou a import\u00e2ncia de uma an\u00e1lise e estrutura\u00e7\u00e3o pr\u00e9via das necessidades e processos internos antes da implementa\u00e7\u00e3o de tecnologias como a Intelig\u00eancia Artificial. A discuss\u00e3o evidenciou que o sucesso da transforma\u00e7\u00e3o digital depende n\u00e3o apenas da tecnologia, mas tamb\u00e9m da maturidade organizacional e da sua prepara\u00e7\u00e3o operacional.<\/p>\n

Por fim, Eug\u00e9nio Veiga acrescentou a capacita\u00e7\u00e3o interna das pessoas como elemento essencial para trabalhar com IA.<\/p>\n

O encerramento da iniciativa ficou a cargo de Gil Carvalho, da InvestBraga, que sublinhou a relev\u00e2ncia destas iniciativas no contexto das Semanas da Economia de Braga, enfatizando o seu contributo para a capacita\u00e7\u00e3o das empresas, na acelera\u00e7\u00e3o da transforma\u00e7\u00e3o digital e o refor\u00e7o da competitividade do tecido empresarial da regi\u00e3o.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Sobre a INCENTEA<\/strong><\/p>\n

A INCENTEA \u00e9 uma multinacional com sede em Portugal, especializada na implementa\u00e7\u00e3o, integra\u00e7\u00e3o e suporte de sistemas de informa\u00e7\u00e3o para a gest\u00e3o e infraestruturas de IT. Com presen\u00e7a consolidada em oito mercados e tendo como objetivo estrat\u00e9gico uma preponder\u00e2ncia ib\u00e9rica, o grupo destaca-se pela sua abordagem inovadora e pela capacidade de fornecer solu\u00e7\u00f5es tecnol\u00f3gicas adaptadas \u00e0s necessidades espec\u00edficas dos seus clientes.<\/p>\n

A sua equipa altamente qualificada e certificada alia conhecimento t\u00e9cnico a uma vis\u00e3o estrat\u00e9gica de neg\u00f3cio, garantindo a otimiza\u00e7\u00e3o dos processos empresariais. A INCENTEA mant\u00e9m um compromisso cont\u00ednuo com a inova\u00e7\u00e3o e a excel\u00eancia, promovendo o crescimento sustent\u00e1vel e a transforma\u00e7\u00e3o digital das organiza\u00e7\u00f5es que apoia.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]\n

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