{"id":4599,"date":"2026-05-05T11:42:59","date_gmt":"2026-05-05T11:42:59","guid":{"rendered":"https:\/\/incentea.com\/pt\/?p=4599"},"modified":"2026-05-07T09:04:16","modified_gmt":"2026-05-07T09:04:16","slug":"incentea-o-dinossauro-tecnologico-de-leiria-que-se-reinventou-com-ia-para-duplicar-dimensao","status":"publish","type":"post","link":"https:\/\/incentea.com\/pt\/incentea-o-dinossauro-tecnologico-de-leiria-que-se-reinventou-com-ia-para-duplicar-dimensao\/","title":{"rendered":"INCENTEA: O “dinossauro” tecnol\u00f3gico de Leiria que se reinventou com IA para duplicar dimens\u00e3o"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” 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A INCENTEA, uma empresa com sede em Leiria, fustigada pelas tempestades, mas cujo modelo descentralizado se revelou resiliente.<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”] Carlos Vaz explica como a multinacional nascida no centro do pa\u00eds pretende atingir os 50 milh\u00f5es de euros de volume de neg\u00f3cios, combatendo o “caos” organizacional: “Processos mal definidos s\u00f3 aceleram o caos”.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]A INCENTEA fechou o ano de 2025 com uma receita consolidada de 24 milh\u00f5es de euros e um crescimento de 5,4%. Para Carlos Vaz, diretor de Marketing e especialista em IA da empresa de consultoria digital sediada em Leiria, este resultado \u00e9 fruto de uma decis\u00e3o estrat\u00e9gica clara: “Concentrarmo-nos naquilo que \u00e9 o nosso core, alien\u00e1mos empresas que n\u00e3o eram o nosso core e isso permitiu-nos estar mais focados.”<\/p>\n

Este foco \u00e9 o combust\u00edvel para a meta assumida de duplicar o neg\u00f3cio at\u00e9 2027, transformando este”dinossauro” tecnol\u00f3gico, como o pr\u00f3prio diretor o define, pois caminha para os 40 anos de exist\u00eancia, num l\u00edder da Intelig\u00eancia Artificial aplicada \u00e0 gest\u00e3o. Esta ambi\u00e7\u00e3o de crescimento \u00e9 sustentada por uma mudan\u00e7a de patamar na pr\u00f3pria organiza\u00e7\u00e3o. Carlos Vaz destaca que o grupo j\u00e1 n\u00e3o joga na liga das pequenas empresas, tendo ganhado uma robustez que lhe permite enfrentar desafios de maior escala. “A INCENTEA passou de uma PME para uma small mid-cap”, diz o executivo, sublinhando que este salto de dimens\u00e3o \u00e9 essencial para acompanhar a acelera\u00e7\u00e3o tecnol\u00f3gica imposta pela cloude pela Intelig\u00eancia Artificial, as novas ferramentas da empresa que ajuda outras organiza\u00e7\u00f5es a adaptarem-se ao desafio da transforma\u00e7\u00e3o digital. Presente em Portugal e Espanha, mas tamb\u00e9m na Fran\u00e7a, no Brasil, em Angola, em Mo\u00e7ambique e em Cabo Verde, a INCENTEA \u00e9 hoje uma verdadeira multinacional.<\/p>\n

Conseguiu-o atrav\u00e9s de uma estrat\u00e9gia de M&A (fus\u00f5es e aquisi\u00e7\u00f5es) bem planeada que serviu, tamb\u00e9m, para “incorporar o conhecimento” de d\u00e9cadas e depois “desenvolver as ferramentas adaptadas \u00e0s novas necessidades”, diz Carlos Vaz. A expans\u00e3o ib\u00e9rica \u00e9 outra pe\u00e7a fundamental do puzzle. Com a integra\u00e7\u00e3o da Dragomar, a INCENTEA pisou o acelerador no mercado espanhol, focando-se em nichos como a ind\u00fastria do mar. “Sendo Espanha e Portugal pa\u00edses com uma unidade costeira imensa… h\u00e1 uma aposta forte na ind\u00fastria do mar”, explica Vaz.<\/p>\n

Do petr\u00f3leo do Futuro aos agentes inteligentes<\/strong><\/p>\n

Atualmente, a INCENTEA est\u00e1 a desenvolver agentes de IA personalizados para cada cliente que atuam sobre o que\u00a0 Carlos Vaz denomina como o “petr\u00f3leo do futuro” – os dados. Mas deixa um aviso \u00e0s organiza\u00e7\u00f5es: “as empresas t\u00eam de ver, antes de tudo, se t\u00eam informa\u00e7\u00e3o devidamente catalogada. E esse \u00e9 um trabalho de base.” At\u00e9 porque, lembra, a tecnologia n\u00e3o \u00e9 uma varinha m\u00e1gica que resolva problemas de gest\u00e3o estruturais. Processos mal definidos s\u00f3 aceleram o caos. Nas empresas em que a INCENTEA presta consultoria, a estrat\u00e9gia passa por garantir que as empresas ganhem maturidade na boa aplica\u00e7\u00e3o de algoritmos, para garantir que, no fim, o verdadeiro impacto da Intelig\u00eancia Artificial \u00e9 na tomada da decis\u00e3o. Um dos casos de sucesso que conta envolve a automa\u00e7\u00e3o de mil e-mails di\u00e1rios numa empresa de certifica\u00e7\u00e3o, algo que era, at\u00e9 ent\u00e3o, feito por uma pessoa. Um agente que n\u00f3s cri\u00e1mos deteta automaticamente a inten\u00e7\u00e3o no e-mail… identifica e entrega ao CRM o pedido para a pessoa respons\u00e1vel. Vaz destaca que esta democratiza\u00e7\u00e3o da tecnologia permite que as FME tenham agora acesso a ferramentas que eram exclusivas \u00e0s grandes empresas. O especialista destaca que quando a decis\u00e3o humana \u00e9 aumentada pela tecnologia, a qualidade da mesma aumenta em pelo menos 12%. E, para as empresas, a vantagem competitiva reside na rapidez: permite tomar melhores decis\u00f5es, porque s\u00e3o baseadas no contexto, com mais informa\u00e7\u00e3o<\/p>\n

Financiamento e o medo de vender<\/strong><\/p>\n

No que toca ao financiamento desta revolu\u00e7\u00e3o tecnol\u00f3gica, a INCENTEA marca presen\u00e7a nas agendas mobilizadoras do PRR trabalhando em clusters. Mas Vaz deixa uma cr\u00edtica construtiva do ecossistema de inova\u00e7\u00e3o nacional: temos de tirar o receio de usar a palavra ‘vender’. N\u00f3s temos de vender o que criamos… temos de criar impacto nas solu\u00e7\u00f5es que criamos para obter o retorno do investimento. Na pr\u00f3pria INCENTEA, o objetivo \u00e9 que dois ter\u00e7os do valor para atingir os 50 milh\u00f5es de euros estejam assentes nestes servi\u00e7os de intelig\u00eancia. Mas apesar da IA permitir recuperar at\u00e9 90 dias por ano em tarefas financeiras e de gest\u00e3o, Carlos Vaz assegura que o tator humano permanece intoc\u00e1vel. O clique final \u00e9 humano, conclui, refor\u00e7ando que a miss\u00e3o da sua empresa continua a ser usar a tecnologia para libertar as pessoas para \u00e1reas de maior valor acrescentado. nonrando o lema Technology for People.[\/vc_column_text][nectar_single_testimonial testimonial_style=”small_modern” text_color=”#233DEC” color=”Default” quote=”… quando a decis\u00e3o humana \u00e9 “aumentada“ pela IA, a qualidade da mesma “aumenta em pelo menos 12%“. Para as empresas, a vantagem competitiva reside na rapidez: “Permite tomar melhores decis\u00f5es, porque s\u00e3o baseadas no contexto, com mais informa\u00e7\u00e3o.“” name=”Carlos Vaz” subtitle=”Especialista em IA da INCENTEA”][vc_column_text css=”” text_direction=”default”]Prova de fogo em Leiria: quando a nuvem vence a tempestade<\/strong><\/p>\n

A forma como a INCENTEA lidou com o “comboio de tempestades” que fustigou a regi\u00e3o de Leiria \u00e9, para Carlos Vaz, um exemplo de resili\u00eancia. “Estivemos no centro do furac\u00e3o”, recorda, descrevendo danos f\u00edsicos graves e semanas sem comunica\u00e7\u00f5es est\u00e1veis. Mas a aposta na descentraliza\u00e7\u00e3o e na cloud provou o seu valor. A empresa tinha inaugurado instala\u00e7\u00f5es novas h\u00e1 apenas quatro meses quando o temporal atingiu a cidade: “ficou o espa\u00e7o inutilizado”, devido a danos f\u00edsicos graves, nomeadamente a quebra generalizada de vidros e falhas estruturais, obrigando a equipa a um regresso aos escrit\u00f3rios cheio de condicionalismos que ainda hoje persistem.”Um m\u00eas e uma semana depois ainda n\u00e3o t\u00ednhamos comunica\u00e7\u00f5es”, revela\u00a0 Carlos Vaz, sublinhando que a opera\u00e7\u00e3o enfrentou ainda dias sucessivos de instabilidade energ\u00e9tica. Perante este cen\u00e1rio de destrui\u00e7\u00e3o f\u00edsica, a solu\u00e7\u00e3o veio do modelo de neg\u00f3cio: a aposta numa infraestrutura descentralizada. “Isto permitiu que a opera\u00e7\u00e3o continuasse.”<\/p>\n

Os sistemas permaneciam intactos, na nuvem, pelo que os consultores puderam continuar a apoiar empresas em todos os pa\u00edses e regi\u00f5es onde o grupo opera. “As nossas pessoas foram extraordin\u00e1rias”, elogia Carlos Vaz.<\/p>\n

Para a INCENTEA, este epis\u00f3dio foi tamb\u00e9m a demonstra\u00e7\u00e3o de como a continuidade do neg\u00f3cio \u00e9, hoje, tamb\u00e9m uma quest\u00e3o de estrat\u00e9gia tecnol\u00f3gica e n\u00e3o apenas de infraestrutura f\u00edsica.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Artigo de Ricardo Sim\u00f5es Ferreira no Jornal Dinheiro Vivo<\/strong>
\nPublicado em 30 de Abril de 2026, dispon\u00edvel o artigo online aqui<\/a>.<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]\n

Tamb\u00e9m poder\u00e1 ter interesse<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” 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