{"id":4528,"date":"2026-04-22T10:45:41","date_gmt":"2026-04-22T10:45:41","guid":{"rendered":"https:\/\/incentea.com\/pt\/?p=4528"},"modified":"2026-04-24T12:56:05","modified_gmt":"2026-04-24T12:56:05","slug":"ia-o-ativo-invisivel-na-estrategia-fiscal-das-empresas","status":"publish","type":"post","link":"https:\/\/incentea.com\/pt\/ia-o-ativo-invisivel-na-estrategia-fiscal-das-empresas\/","title":{"rendered":"IA: o ativo invis\u00edvel na estrat\u00e9gia fiscal das empresas"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” 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background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

IA: o ativo invis\u00edvel na estrat\u00e9gia fiscal das empresas<\/h2>\n[\/vc_column_text][nectar_circle_images images=”4543″ sizing=”120″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”large” image_loading=”lazy-load” text_content=”Jo\u00e3o Antunes<\/strong>
\nBoard Member INCENTEA”][vc_column_text css=”” text_direction=”default”]\u00c0 medida que as empresas v\u00e3o amadurecendo a sua abordagem \u00e0 IA, torna-se evidente que o seu impacto n\u00e3o selimita \u00e0 transforma\u00e7\u00e3o das opera\u00e7\u00f5es, podendo tamb\u00e9m estender-se \u00e0 forma como a fiscalidade \u00e9 gerida de formamais estrat\u00e9gica.
\n<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Nos \u00faltimos anos, a intelig\u00eancia artificial (IA) tem sido apontada como um dos principais motores da nova excel\u00eancia operacional, e com raz\u00e3o, j\u00e1 que, em diferentes setores, os ganhos come\u00e7am a ser claros, quer ao n\u00edvel da efici\u00eancia, quer na qualidade das decis\u00f5es e na agilidade dos processos.<\/p>\n

Ainda assim, no meio deste entusiasmo, h\u00e1 uma dimens\u00e3o que continua largamente fora do radar das empresas e que pode ter um impacto direto na sua competitividade: a rela\u00e7\u00e3o entre a intelig\u00eancia artificial e a estrat\u00e9gia fiscal.<\/p>\n

O contexto portugu\u00eas, neste aspeto, \u00e9 particularmente favor\u00e1vel \u00e0 inova\u00e7\u00e3o, disponibilizando instrumentos que permitem \u00e0s empresas recuperar uma parte muito significativa do investimento em I&D, podendo, em alguns casos, ultrapassar os 80%. No entanto, apesar deste enquadramento, a realidade mostra que muitas organiza\u00e7\u00f5es continuam longe de aproveitar este potencial na sua totalidade. N\u00e3o por falta de investimento, mas sobretudo por falta de enquadramento adequado.<\/p>\n

Na pr\u00e1tica, o que acontece \u00e9 que muitos projetos de intelig\u00eancia artificial s\u00e3o ainda tratados exclusivamente como iniciativas tecnol\u00f3gicas ou operacionais, quando, na verdade, uma parte relevante destes projetos cumpre crit\u00e9riosclaros para ser considerada atividade de inova\u00e7\u00e3o e, como tal, eleg\u00edvel para incentivos fiscais. \u00c9 precisamente neste ponto que se come\u00e7a a desenhar uma mudan\u00e7a de paradigma. \u00c0 medida que as empresas v\u00e3o amadurecendo a sua abordagem \u00e0 IA, torna-se evidente que o seu impacto n\u00e3o se limita \u00e0 transforma\u00e7\u00e3o das opera\u00e7\u00f5es, podendo tamb\u00e9m estender-se \u00e0 forma como a fiscalidade \u00e9 gerida de forma mais estrat\u00e9gica.<\/p>\n

De facto, a pr\u00f3pria intelig\u00eancia artificial pode desempenhar um papel determinante neste processo, ao permitir identificar atividades eleg\u00edveis, estruturar informa\u00e7\u00e3o para candidaturas e at\u00e9 simular diferentes cen\u00e1rios fiscais, tornando toda a gest\u00e3o de incentivos mais rigorosa, mais eficiente e alinhada com os objetivos do neg\u00f3cio.<\/p>\n

Num contexto em que a press\u00e3o competitiva \u00e9 crescente e a efici\u00eancia se assume como um fator cr\u00edtico, ignorar esta dimens\u00e3o acaba por significar, na pr\u00e1tica, deixar valor por capturar.<\/p>\n

Talvez, por isso, seja tempo de reformular a quest\u00e3o. Em vez de perguntar \u201cquanto custa investir em IA?\u201d, far\u00e1 mais sentido perguntar quanto desse investimento pode ser efetivamente recuperado e, sobretudo, como pode esse retorno ser maximizado de forma consistente.<\/p>\n

No final, a excel\u00eancia operacional do futuro n\u00e3o ser\u00e1 apenas medida pela efici\u00eancia dos processos, mas pela capacidade de conciliar tecnologia, estrat\u00e9gia e fiscalidade numa vis\u00e3o integrada, onde a intelig\u00eancia artificial deixa de ser vista como um centro de custo e passa a assumir-se, de forma clara, como uma verdadeira alavanca de cria\u00e7\u00e3o de valor.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Artigo de Opini\u00e3o de Jo\u00e3o Antunes – Conselho de Administra\u00e7\u00e3o da INCENTEA<\/strong>
\nPublicada a 20 de Abril 2026, em Jornal Econ\u00f3mico<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]\n

Tamb\u00e9m poder\u00e1 ter interesse<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” 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