{"id":7818,"date":"2026-09-10T18:04:23","date_gmt":"2026-09-10T18:04:23","guid":{"rendered":"https:\/\/incentea.com\/pt\/noticias\/uncategorized\/the-future-is-not-found-it-is-created\/"},"modified":"2026-10-16T23:22:32","modified_gmt":"2026-10-16T23:22:32","slug":"the-future-is-not-found-it-is-created","status":"publish","type":"post","link":"https:\/\/incentea.com\/pt\/en\/noticias\/press-release\/the-future-is-not-found-it-is-created\/","title":{"rendered":"The future is not found. It is created."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7373″ image_size=”large” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”20px” box_shadow=”none” image_loading=”default” img_link=”https:\/\/www.jornaldeleiria.pt\/noticia\/rui-silva-nao-podemos-dirigir-o-vento-mas-podemos-orientar-as-velas”][vc_column_text css=”” text_direction=”default”]\n

Article published in Jornal de Leiria on September 3, 2026<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

There are phrases that stay with us through life and suddenly come to mind. Life isn’t about finding yourself, it is about creating yourself<\/em> marked my teenage years.
\n<\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Years later, I realize it may not speak only about people. It also speaks about organizations.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]We have become used to looking at the future as something to be discovered. We study trends, anticipate skills, analyze generations, ask what work will look like tomorrow. All of that is necessary. But it may not be enough. Because the future is not just a place we are heading toward. It is also something we choose to build.
\nI like reading what Byung-Chul Han writes about our current society: tired, accelerated, with no room for contemplation. And perhaps that is one of the risks of our time: we are so busy reacting to what changes that we have stopped imagining what we want to transform. We adapt a lot. We authorize ourselves very little.
\nAt work, this is decisive. Artificial intelligence can produce answers, speed up processes, suggest paths. But there is still a question that no technology answers for us: why? That is where authorship begins. In the ability to choose a direction, to give meaning to what we do, to not be merely executors of tasks or consumers of the future.
\nAnd when, at the end of The Matrix, Agent Smith asks Neo why he keeps fighting, the answer is simple: “because I choose to”. Not as an act of resistance, but of purpose. And it is that choice that changes everything.
\nIn a world focused on anticipating, perhaps the real difference lies in those who still know the importance of choosing. Choosing to create, rather than merely adapt. Choosing to question, rather than merely comply. Choosing to challenge in order to build futures that do not yet exist.
\nThere is a key idea in INCENTEA’s DNA that has always made sense to me: we are People with solutions. And that means more than solving the present. It means listening to what is coming, but also having the courage to write it. Because the future of work is not already defined, waiting to be found. It will be imagined and created by those who, like us, decide how they want to design it.<\/p>\n

Maria Craveiro<\/strong><\/span>
\nPeople & Culture Director INCENTEA[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]\n

You may also be interested in<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”250″ offset=”vc_col-xs-12″][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#FFFFFF” icon_family=”none” el_class=”button-blue-bullet” text=”See more” url=”https:\/\/incentea.com\/pt\/noticias\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” constrain_group_2=”yes” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_post_grid post_type=”post” blog_category=”all” blog_starting_category=”all” order=”DESC” orderby=”date” pagination=”none” columns=”3″ columns_tablet=”default” columns_phone=”default” grid_item_spacing=”25px” grid_item_height=”30vh” 3_col_masonry_layout=”default” image_size=”medium” image_loading=”default” animation=”none” animation_stagger=”90″ animation_easing=”default” heading_tag=”default” heading_tag_render=”default” display_categories=”yes” category_functionality=”static” category_position=”overlaid” category_style=”underline” category_display=”default” display_date=”yes” additional_meta_size=”default” custom_fields_location=”after_post_meta” grid_style=”content_under_image” card_design=”yes” card_bg_color=”#F5F5F5″ content_under_image_text_align=”left” text_color=”light” hover_effect=”animated_underline” border_radius=”20px” display_type=”grid” posts_per_page=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

INCENTEA’s board member recalls that the methodologies used by teams in the company’s different areas make it possible to build working models.<\/p>\n","protected":false},"author":4,"featured_media":7819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[100,95],"tags":[],"class_list":{"0":"post-7818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-press-release"},"yoast_head":"\nThe future is not found. It is created.<\/title>\n<meta name=\"description\" content=\"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future is not found. It is created.\" \/>\n<meta property=\"og:description\" content=\"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/\" \/>\n<meta property=\"og:site_name\" content=\"INCENTEA Portugal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/incentea\/?locale=pt_PT\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-10T18:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T23:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"luisferreira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"luisferreira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/\"},\"author\":{\"name\":\"luisferreira\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#\\\/schema\\\/person\\\/884fe8f51425a46e0eb1dec54cb42329\"},\"headline\":\"The future is not found. It is created.\",\"datePublished\":\"2026-09-10T18:04:23+00:00\",\"dateModified\":\"2026-10-16T23:22:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/\"},\"wordCount\":2096,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/artigo-institucional-MariaCraveiro.webp\",\"articleSection\":[\"People\",\"Press release\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/\",\"url\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/\",\"name\":\"The future is not found. It is created.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/artigo-institucional-MariaCraveiro.webp\",\"datePublished\":\"2026-09-10T18:04:23+00:00\",\"dateModified\":\"2026-10-16T23:22:32+00:00\",\"description\":\"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#primaryimage\",\"url\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/artigo-institucional-MariaCraveiro.webp\",\"contentUrl\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/artigo-institucional-MariaCraveiro.webp\",\"width\":2048,\"height\":1279},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/noticias\\\/comunicado-de-imprensa\\\/o-futuro-nao-se-encontra-cria-se\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/incentea.com\\\/pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The future is not found. It is created.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/incentea.com\\\/pt\\\/\",\"name\":\"INCENTEA Portugal\",\"description\":\"Website da INCENTEA em PORTUGAL\",\"publisher\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/incentea.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#organization\",\"name\":\"INCENTEA - PORTUGAL\",\"url\":\"https:\\\/\\\/incentea.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/incentea_logo.svg\",\"contentUrl\":\"https:\\\/\\\/incentea.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/incentea_logo.svg\",\"width\":251,\"height\":41,\"caption\":\"INCENTEA - PORTUGAL\"},\"image\":{\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/incentea\\\/?locale=pt_PT\",\"https:\\\/\\\/www.instagram.com\\\/incentea_tp\\\/\",\"https:\\\/\\\/pt.linkedin.com\\\/company\\\/incentea\",\"https:\\\/\\\/www.youtube.com\\\/@INCENTEA_Technology_For_People\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/incentea.com\\\/pt\\\/#\\\/schema\\\/person\\\/884fe8f51425a46e0eb1dec54cb42329\",\"name\":\"luisferreira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g\",\"caption\":\"luisferreira\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The future is not found. It is created.","description":"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/","og_locale":"en_US","og_type":"article","og_title":"The future is not found. It is created.","og_description":"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.","og_url":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/","og_site_name":"INCENTEA Portugal","article_publisher":"https:\/\/www.facebook.com\/incentea\/?locale=pt_PT","article_published_time":"2026-09-10T18:04:23+00:00","article_modified_time":"2026-10-16T23:22:32+00:00","og_image":[{"width":2048,"height":1279,"url":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp","type":"image\/webp"}],"author":"luisferreira","twitter_card":"summary_large_image","twitter_misc":{"Written by":"luisferreira","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#article","isPartOf":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/"},"author":{"name":"luisferreira","@id":"https:\/\/incentea.com\/pt\/#\/schema\/person\/884fe8f51425a46e0eb1dec54cb42329"},"headline":"The future is not found. It is created.","datePublished":"2026-09-10T18:04:23+00:00","dateModified":"2026-10-16T23:22:32+00:00","mainEntityOfPage":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/"},"wordCount":2096,"commentCount":0,"publisher":{"@id":"https:\/\/incentea.com\/pt\/#organization"},"image":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#primaryimage"},"thumbnailUrl":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp","articleSection":["People","Press release"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/","url":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/","name":"The future is not found. It is created.","isPartOf":{"@id":"https:\/\/incentea.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#primaryimage"},"image":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#primaryimage"},"thumbnailUrl":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp","datePublished":"2026-09-10T18:04:23+00:00","dateModified":"2026-10-16T23:22:32+00:00","description":"There are phrases that stay with us through life and suddenly come to mind. Life isn't about finding yourself, it is about creating yourself marked my teenage years. Years later, I realize it may not speak only about people. It also speaks about organizations.","breadcrumb":{"@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#primaryimage","url":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp","contentUrl":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/09\/artigo-institucional-MariaCraveiro.webp","width":2048,"height":1279},{"@type":"BreadcrumbList","@id":"https:\/\/incentea.com\/pt\/noticias\/comunicado-de-imprensa\/o-futuro-nao-se-encontra-cria-se\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/incentea.com\/pt\/en\/"},{"@type":"ListItem","position":2,"name":"The future is not found. It is created."}]},{"@type":"WebSite","@id":"https:\/\/incentea.com\/pt\/#website","url":"https:\/\/incentea.com\/pt\/","name":"INCENTEA Portugal","description":"Website da INCENTEA em PORTUGAL","publisher":{"@id":"https:\/\/incentea.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/incentea.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/incentea.com\/pt\/#organization","name":"INCENTEA - PORTUGAL","url":"https:\/\/incentea.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/incentea.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2025\/09\/incentea_logo.svg","contentUrl":"https:\/\/incentea.com\/pt\/wp-content\/uploads\/sites\/3\/2025\/09\/incentea_logo.svg","width":251,"height":41,"caption":"INCENTEA - PORTUGAL"},"image":{"@id":"https:\/\/incentea.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/incentea\/?locale=pt_PT","https:\/\/www.instagram.com\/incentea_tp\/","https:\/\/pt.linkedin.com\/company\/incentea","https:\/\/www.youtube.com\/@INCENTEA_Technology_For_People"]},{"@type":"Person","@id":"https:\/\/incentea.com\/pt\/#\/schema\/person\/884fe8f51425a46e0eb1dec54cb42329","name":"luisferreira","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e557c9a32ccfa2eb18ef4afe7bfc0589608a76e8160a217320931bcbe768d8b6?s=96&d=mm&r=g","caption":"luisferreira"}}]}},"_links":{"self":[{"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/posts\/7818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/comments?post=7818"}],"version-history":[{"count":2,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/posts\/7818\/revisions"}],"predecessor-version":[{"id":7821,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/posts\/7818\/revisions\/7821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/media\/7819"}],"wp:attachment":[{"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/media?parent=7818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/categories?post=7818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incentea.com\/pt\/en\/wp-json\/wp\/v2\/tags?post=7818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}