{"id":3585,"date":"2026-06-17T08:58:31","date_gmt":"2026-06-17T08:58:31","guid":{"rendered":"https:\/\/incentea.com\/es\/?post_type=casestudies&p=3585"},"modified":"2026-06-19T10:01:56","modified_gmt":"2026-06-19T10:01:56","slug":"cerna","status":"publish","type":"casestudies","link":"https:\/\/incentea.com\/es\/en\/casestudies\/cerna\/","title":{"rendered":"CERNA"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”heroSlider” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” constrain_group_1=”yes” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”22%” bottom_padding_desktop=”5%” left_padding_desktop=”12%” constrain_group_101=”yes” right_padding_desktop=”12%” top_padding_tablet=”10%” constrain_group_102=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”7%” constrain_group_103=”yes” right_padding_tablet=”7%” top_padding_phone=”10%” constrain_group_104=”yes” bottom_padding_phone=”10%” left_padding_phone=”7%” constrain_group_105=”yes” right_padding_phone=”7%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#0216CC” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”custom” bottom_left_border_radius=”40px” column_link_target=”_self” overflow=”visible” el_class=”m-br0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n
Caso pr\u00e1ctico | Portugal y Espa\u00f1a<\/span><\/div>\n[\/vc_column_text][vc_custom_heading text=”CERNA” font_container=”tag:h1|text_align:left|color:%23FFFFFF” use_theme_fonts=”yes” css=””][vc_column_text css=”” text_direction=”default”]Implementaci\u00f3n de Sage ERP X3[\/vc_column_text][nectar_btn size=”medium” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#FFFFFF” icon_family=”none” el_class=”button-blue-bullet” text=”Soluciones” url=”\/es\/soluciones”][\/vc_column_inner][vc_column_inner constrain_group_100=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”custom” bottom_right_border_radius=”40px” column_link_target=”_self” overflow=”visible” el_class=”m-br0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”3748″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” fit_to_container=”1″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ 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column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Sector: Industria Maderera<\/span><\/h4>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

CERNA se ha definido como objetivo central garantizar una gesti\u00f3n integrada y rigurosa de sus proyectos forestales.<\/h2>\n

Mediante la unificaci\u00f3n de procesos y la vinculaci\u00f3n eficiente del trabajo de campo y la gesti\u00f3n, eliminando los silos de informaci\u00f3n y garantizando la visibilidad financiera en tiempo real.<\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”60″][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-2″ image_url=”3749″ hover_effect=”defaut” box_shadow=”none” border_radius=”20px” play_button_size=”larger” video_url=”https:\/\/www.youtube.com\/watch?v=7iYhOjZVmMk”][vc_column_text css=”” text_direction=”default”]\n

WidePartner se ha integrado en el Grupo INCENTEA \u2013 Technology for People.<\/span><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20px”][nectar_btn size=”medium” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#FFFFFF” icon_family=”none” el_class=”button-blue-bullet” text=”Descubra m\u00e1s” url=”#formulario”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” right_padding_desktop=”10%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column right_padding_desktop=”5%” right_padding_tablet=”0%” right_padding_phone=”0%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]El Cliente<\/strong><\/p>\n

CERNA es una consultora ambiental l\u00edder, especializada en la gesti\u00f3n forestal sostenible. Reconocida internacionalmente, posee certificaciones de gesti\u00f3n forestal y cadena de custodia bajo los prestigiosos sistemas FSC y PEFC.<\/p>\n

Con una amplia presencia en la Pen\u00ednsula Ib\u00e9rica, CERNA gestiona actualmente m\u00e1s de 30.000 hect\u00e1reas en Espa\u00f1a y m\u00e1s de 15.000 hect\u00e1reas en Portugal. Presta servicios esenciales a m\u00e1s de 200 empresas en ambos pa\u00edses, destacando adem\u00e1s por el desarrollo de herramientas tecnol\u00f3gicas propias en el marco de proyectos de I+D para la cadena de valor de la industria de monta\u00f1a.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]El desaf\u00edo<\/strong><\/p>\n

Como organizaci\u00f3n tecnol\u00f3gicamente avanzada, el principal desaf\u00edo de CERNA era optimizar sus procesos y servicios internos. La empresa necesitaba una soluci\u00f3n que permitiera la integraci\u00f3n completa de sus procesos, especialmente la conexi\u00f3n entre sus plataformas verticales de trabajo de campo desarrolladas internamente y un sistema de gesti\u00f3n centralizado.<\/p>\n

La complejidad de gestionar m\u00faltiples proyectos a gran escala exig\u00eda un nivel de control estricto que las herramientas anteriores no ofrec\u00edan de forma unificada, lo que hac\u00eda vital la transici\u00f3n a un ecosistema digital m\u00e1s robusto y flexible.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#FAFAFA” scene_position=”center” left_padding_desktop=”5%” right_padding_desktop=”5%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][nectar_single_testimonial testimonial_style=”bold” color=”Accent-Color” quote=”Para mejorar y optimizar los servicios y procesos internos de la empresa, era fundamental integrar todos los procesos a trav\u00e9s de la soluci\u00f3n Sage X3.” name=”Oscar Exp\u00f3sito – Director Ejecutivo de Cerna”][divider line_type=”No Line” custom_height=”30″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#233DEC” scene_position=”center” top_padding=”5%” bottom_padding=”5%” left_padding_desktop=”10%” right_padding_desktop=”10%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]La soluci\u00f3n de INCENTEA<\/strong><\/span><\/p>\n

Para afrontar estos retos, INCENTEA implement\u00f3 el software de gesti\u00f3n Sage X3, la soluci\u00f3n elegida por CERNA, basada en tres pilares:<\/span><\/p>\n

    \n
  • M\u00f3dulo de Gesti\u00f3n de Proyectos (PJM): Esencial para un control anal\u00edtico detallado, que garantiza la gesti\u00f3n proyecto por proyecto y el seguimiento exhaustivo de los costes presupuestados frente a los costes finales.<\/span><\/li>\n
  • Tecnolog\u00eda 100% web: Un requisito indispensable para garantizar la movilidad, la accesibilidad y la eficiencia operativa.<\/span><\/li>\n
  • Capacidad de integraci\u00f3n: La flexibilidad de Sage X3 para integrarse con soluciones verticales especializadas del sector forestal fue un factor decisivo.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Resultados<\/strong><\/span><\/p>\n

    La implementaci\u00f3n de Sage X3 permiti\u00f3 a CERNA alcanzar un nuevo nivel de excelencia operativa mediante una contabilidad anal\u00edtica rigurosa, facilitando la gesti\u00f3n financiera detallada de cada proyecto y la identificaci\u00f3n inmediata de desviaciones entre el presupuesto planificado y la ejecuci\u00f3n real.<\/span><\/p>\n

    Este control se ve reforzado por la unificaci\u00f3n de procesos, que integra a la perfecci\u00f3n las soluciones tecnol\u00f3gicas de campo con los flujos administrativos y financieros de la organizaci\u00f3n, eliminando los silos de informaci\u00f3n.<\/span><\/p>\n

    Con esta s\u00f3lida infraestructura digital, CERNA reforz\u00f3 su eficacia en la gesti\u00f3n de proyectos en la Pen\u00ednsula Ib\u00e9rica, manteniendo siempre el pleno cumplimiento de los rigurosos est\u00e1ndares exigidos por las certificaciones internacionales.<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” left_padding_desktop=”5%” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column right_padding_desktop=”15%” right_padding_tablet=”0%” right_padding_phone=”0%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”3751″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” 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delay=”250″][vc_custom_heading text=”\u00bfPor qu\u00e9 elegir INCENTEA?” font_container=”tag:h2|text_align:left|color:%2319045A” use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”” text_direction=”default”]INCENTEA combina tecnolog\u00eda, metodolog\u00eda y conocimiento empresarial para generar resultados reales. \u00bfDesea transformar la gesti\u00f3n de su empresa y lograr los mismos resultados?<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][nectar_btn size=”medium” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#FFFFFF” icon_family=”none” el_class=”button-blue-bullet” text=”Descubra las soluciones Sage” url=”https:\/\/incentea.com\/es\/soluciones\/”][divider line_type=”No Line” custom_height=”15″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” 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